News for 'Big Brands'

'Manthan Is My Most Influential Film'

'Manthan Is My Most Influential Film'

Rediff.com18 May 2024

'The censor board asked me for some strange cuts.' 'Otherwise, they would have given me an 'A' certificate.' 'One cut was where Girish Karnad was explaining artificial insemination in cattle.' 'These cuts never made any sense to me.'

For BoB, Vijaya, Dena Bank, single brand is the first challenge

For BoB, Vijaya, Dena Bank, single brand is the first challenge

Rediff.com6 Nov 2018

If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.

It's Raining Bharat Ratnas!

It's Raining Bharat Ratnas!

Rediff.com14 Feb 2024

In the 76 years since India gained independence, 53 recipients of the Bharat Ratna have been there. That's less than one every year, which is a healthy ratio given there is the sanctity of this gem of an award to preserve. But four recipients for the year were announced in a few days in addition to one announced earlier. That took the total number in 2024 to five in less than a month, the highest for any year, post-Independence, notes Shyam G Menon.

Volkswagen's Virtus bets big on the sedan segment

Volkswagen's Virtus bets big on the sedan segment

Rediff.com16 Jun 2022

The Virtus is indeed designed to look, act and behave like a well-built European sedan that swims in the segment between the compact sedan VW Vento and the larger Passat, says Pavan Lall.

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Where Will BJP Stand After Modi?

Where Will BJP Stand After Modi?

Rediff.com5 Jun 2024

The lack of clarity on who is next in line, when the time comes, as indeed it will one day some day, reflects poorly on the management of the world's largest political party. It scarcely need be said that a squabble between the contenders, Shah and Yogi, is exactly what the doctor ordered for the Opposition, notes Krishna Prasad.

Secret behind the success of 90-year old Brand MTR

Secret behind the success of 90-year old Brand MTR

Rediff.com8 Sep 2019

While the traditional masala portfolio continues to hold its sway, the brand is up against stiff competition from food delivery apps and the thriving community of restaurants that they support for its ready-to-cook and ready-to-eat fare.

Kodiaq, Skoda's brand-new luxury SUV, stands tall among 7-seaters

Kodiaq, Skoda's brand-new luxury SUV, stands tall among 7-seaters

Rediff.com28 Feb 2022

Suspension that has fully acclimatised to Indian roads and handles potholes and bumps with ease, plush interiors that feel premium beyond just surface level, and aggressive and imposing design cues give this SUV a presence and profile that has little competition, says Pavan Lall.

England to persist with Bazball despite Rajkot thrashing

England to persist with Bazball despite Rajkot thrashing

Rediff.com20 Feb 2024

Coach Brendon McCullum said England will continue with their attacking Bazball approach in the last two Tests.

Can Americans Crack Cricket Jargon?

Can Americans Crack Cricket Jargon?

Rediff.com14 Jul 2023

Watch their hilarious definitions of the 'bouncer', 'wicket', 'googly'...

KKR's brand equity works hard

KKR's brand equity works hard

Rediff.com14 Apr 2015

Ten out of the 16 sponsors will appear on team's apparel.

How brands are bringing it on at Rio Olympics

How brands are bringing it on at Rio Olympics

Rediff.com8 Aug 2016

The organisers have become savvier about marketing the game.

Brand Virushka dwarfs the others by a mile

Brand Virushka dwarfs the others by a mile

Rediff.com12 Feb 2018

Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.

How Tata Motors has used birds in its aggressive branding exercise

How Tata Motors has used birds in its aggressive branding exercise

Rediff.com17 Feb 2020

Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.

WPL 2024: Focus on young Indian stars as Mumbai take on Delhi in opener

WPL 2024: Focus on young Indian stars as Mumbai take on Delhi in opener

Rediff.com22 Feb 2024

The second edition of the Women's Premier League, beginning in Bengaluru on Friday with a high-profile match between defending champions Mumbai Indians and runners-up Delhi Capitals, will be optimistic about meeting its existential purpose of giving a wider platform to promising home-grown talents.

This super app will offer a range of multi-brand services for passenger cars

This super app will offer a range of multi-brand services for passenger cars

Rediff.com18 Jul 2022

A single application and a plethora of services for passenger cars - that is what myTVS, a brand that operates under Ki Mobility Solutions and is part of the TVS family, is set to bring to customers, in a bid to disrupt the concept of "super apps" in India. Starting July 15, myTVS will launch its connected car platform or super app called myTVS Life360 for aftermarket passenger cars. Through it, customers will be able to avail themselves of a range of services like maintenance, diagnostics, roadside assistance, accessories, payments, insurance, and so on.

'Foreign Indian conditions' blamed for Pakistan World Cup flop

'Foreign Indian conditions' blamed for Pakistan World Cup flop

Rediff.com30 Oct 2023

Pakistan are hurt by their woeful World Cup show and Grant Bradburn, their head coach, blames it on "foreign" Indian conditions and the lack of familiarity with the venues.

How Amitabh Bachchan tops the brand trust charts

How Amitabh Bachchan tops the brand trust charts

Rediff.com16 May 2016

The superstar manages to retain the trust of consumers across age groups.

Tata vs JioMart: The next big corporate battle to watch

Tata vs JioMart: The next big corporate battle to watch

Rediff.com29 Jun 2021

Mukesh Ambani-owned RIL's JioMart is set to launch a slew of new products including financial services, electronics to airline tickets to take on the competition from upcoming rivals like the Tata Super app and other established players including PayTM, Amazon and Flipkart. This comes at a time when RIL's e-commerce revenues are set to grow by 35 per cent to $15 billion within four years and its core retail revenue is expected to grow at the same pace to $44 billion, as per a forecast by Goldman Sachs. "The Tata vs JioMart war will be the next big corporate battle to watch. "While Tata has an upper hand like in-house products and brands, RIL has the backing of global biggies like Google, Facebook and Microsoft," said head of a rating firm asking not to be quoted.

India's 10 biggest brands, Tata leads

India's 10 biggest brands, Tata leads

Rediff.com11 Dec 2015

Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.

Mumbai eye 42nd Ranji title! Can Vidarbha stop them?

Mumbai eye 42nd Ranji title! Can Vidarbha stop them?

Rediff.com9 Mar 2024

A battle-hardened Vidarbha won't make it easy for 41-times Mumbai in the Ranji Trophy final, starting on Sunday.

'Ranbir said, 'Yaar, what a shot you just gave!''

'Ranbir said, 'Yaar, what a shot you just gave!''

Rediff.com17 Jan 2024

'Ranbir helped me a lot with emotions and dialogues. As an actor, he makes us very secure.' 'He guides us with his experiences. He makes the work really, really easy and wonderful for his co-stars.'

Who Will Lead Their Teams to Glory?

Who Will Lead Their Teams to Glory?

Rediff.com22 Mar 2024

Let's delve into the world of IPL 2024 and meet the captains who are ready to leave their mark on cricket's biggest stage.

Mrunal Mesmerises Cannes In White

Mrunal Mesmerises Cannes In White

Rediff.com19 May 2023

Mrunal chose a structured white cutout gown, with ruffled frills and a long train.

Textile hub Tirupur in trouble as world brands cut down export orders

Textile hub Tirupur in trouble as world brands cut down export orders

Rediff.com5 Jan 2020

MotherCare, the baby and maternity clothes retailer that annually sourced garments worth Rs 100 crore from a single exporter in Tirupur, filed for bankruptcy in the UK and will close all its 79 shops in that country. It was the latest world-famous brand to pull down Tirupur's fortunes.

Slavia is Skoda's big bet on the sedan segment

Slavia is Skoda's big bet on the sedan segment

Rediff.com7 Apr 2022

While the Slavia comes in eight different variants, it's the base model that starts at around Rs 10.7 lakh that is most likely to take a bite out of the market share of its competitors, says Pavan Lall.

Will EV Policy Lure Tesla?

Will EV Policy Lure Tesla?

Rediff.com5 Apr 2024

If Tesla comes in, India's position as a manufacturing hub will rise many notches, as it will become only the second country, after China, to have both Apple as well as Tesla.

Auto Expo in the time of coronavirus sees fewer brands

Auto Expo in the time of coronavirus sees fewer brands

Rediff.com5 Feb 2020

Owing to the poor market conditions and tepid sentiments, the size of the show has shrunk compared to the last edition, which took place in 2018. A majority of the two-wheeler makers, and several car and commercial vehicle makers, have opted out of this year's show, which opens for the media on Wednesday.

Rishabh is very big and integral part of our plan in next few months: Dravid

Rishabh is very big and integral part of our plan in next few months: Dravid

Rediff.com20 Jun 2022

'Pant is a very big part of our plans going ahead in next few months'

Why Tirupur Missed The World Cup Bus

Why Tirupur Missed The World Cup Bus

Rediff.com3 Jan 2023

'A change we have seen after the Russia-Ukraine war is the energy crisis in Europe.' 'Earlier, in Europe, people used to change their clothes after 5 washes, now they are using it till 15-20 washes.' 'They used to change their entire wardrobe after 2 months or so, but because of the economic conditions, it has changed.' 'It has affected exports as 40% of our exports is to Europe, 30% to the US and 10% to the UK.' 'The war has to end for better days to come.'

How Hyundai is trying to strike it big

How Hyundai is trying to strike it big

Rediff.com11 Apr 2016

During floods in Kolkata, the roads were strewn with stalled Santros, engines filled up with water.

Parliament security breach serious issue, avoid squabbling over it: Modi

Parliament security breach serious issue, avoid squabbling over it: Modi

Rediff.com17 Dec 2023

The gravity of the incident which happened in Parliament should not be underestimated, the prime minister said

How Sachin continues to score big

How Sachin continues to score big

Rediff.com21 Apr 2019

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?

'Small finance banks need to build all product ranges'

'Small finance banks need to build all product ranges'

Rediff.com15 Mar 2024

'You cannot have only one product or one market or one customer segment.'

How online video is becoming a promotional tool for brands

How online video is becoming a promotional tool for brands

Rediff.com25 Oct 2019

Video isn't just about old school television shows, advertisements and tutorials anymore - short, crisp and engaging content across different formats is becoming increasingly popular in a world where stories are consumed on the go.

The Lady Randeep Hooda Is Marrying

The Lady Randeep Hooda Is Marrying

Rediff.com29 Nov 2023

Lin Laishram has a big personality and an even bigger wardrobe.

10 most influential cars brands in India

10 most influential cars brands in India

Rediff.com16 Sep 2015

Maruti Suzuki remains India's most influential auto brand.

Why Katie Moon chose to share pole vault gold

Why Katie Moon chose to share pole vault gold

Rediff.com18 Jan 2024

Athletes need not have prior relationship for sharing medals at big events, say Katie Moon

Will Sanju's success revive Brand Ranbir?

Will Sanju's success revive Brand Ranbir?

Rediff.com24 Jul 2018

Kapoor charges between Rs 3 and Rs 3.5 crore for a day's work for a brand. His current roster of brands include Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.

Windfall for cos as consumers shift to branded dairy products

Windfall for cos as consumers shift to branded dairy products

Rediff.com3 Jul 2017

Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.